Artificial Intelligence Algorithms

After the invention of computers, humans sought to simulate their intelligence through innovation and development, calling it artificial intelligence. They designed smart computers and machines with the ability to learn and make decisions like humans. These machines have immense capabilities in data processing and learning. Are they really intelligent? No, because they learn through feedback. The more data they are fed, and algorithms are built on them for learning and dealing with this data in decision-making, the smarter they become and are able to make more accurate decisions.

User Experience Transformation

Yes, indeed, we are exposed to these algorithms every day when we pick up our phones and start browsing our favorite platforms, whether it’s Instagram, TikTok, or Snapchat, you have probably noticed a shift in how these platforms present your content. Previously, users updated their account on Instagram by posting daily photos or videos with friends, who then commented and liked the posts. The platforms have started to expand gradually by using artificial intelligence algorithms. 
These algorithms work by suggesting content to the user. Instead of users searching for content that interests them, the platform starts displaying popular and random content, then monitors the user's interaction. Liking or commenting means a preference for this type of content. The algorithm records these interactions secretly, and as the user engages more with specific content, the algorithm starts recommending it to others who might like it. This process contributes to the spread of trending content. 

Tell Me Who You Are!

It was once said, "Tell me who your friends are, and I will tell you who you are." Now we can say, "Show me your account on your favorite app and I will tell you who you are." You may be surprised that with increased engagement and viewing suggested content, your feed becomes tailor-made to your specific interests. If you love football and watch the animated series "One Piece," you will inevitably see repeated clips within an endless spiral of short clips related to these topics on Instagram (Reels) or TikTok. These platforms feed on the information you provide them through your interaction. You must have noticed the appearance of the option "Are you interested in this content?" under some suggested clips, which further enhances customization of your viewing preferences.

Overcoming the Algorithm

What makes these platforms successful is the time spent by the user. The more time spent, the more they view the content in the platforms, increasing the views of paid advertisements, which contribute to the flowing stream of companies' profits. If you want to benefit from using your favorite platform in the best way possible, be an effective and positive user. Don’t limit yourself to just receiving suggested content; instead, search for the content you want and interact with it. Create your own voice and share things you love with your friends. Show your personality and use this medium in line with your goals. By being a conscious user, you can reduce unproductive screen time and make the most of your time effectively.